Penn State’s recent mobile id+ card launch in January was record-setting, having provisioned 14% of students on day one across 24 campuses. The mobile id+ card allows students, faculty, and staff to use their iPhone, Apple Watch or Android phone to access campus buildings, securely make purchases with a meal plan or LionCash and so much more. Transact’s NFC enabled mobile credential is a safe and secure solution that enables contactless, tap-to-pay transaction technology.
Penn State’s success was the culmination of a multi-channel awareness campaign that ranged from emails, digital screen advertisements, videos, variety of social posts, retractable banners, table tents, campus app push notifications, and messaging on bathroom stalls in restrooms all over campus. Penn State student influencers, and an Apple Watch giveaway were also included in the mix.
The mobile id+ card marketing campaign was orchestrated by Transact’s engagement marketing team who collaborated closely with Penn State’s Auxiliary and Business Services, Director of Marketing and Communications, Diane Espy.
“Diane and the entire Auxiliary and Business Services marketing team were amazing to work with throughout the duration of the project. They were open to my feedback, and flexible with the marketing milestones prior to Penn State’s launch,” said Ben Ryan, Marketing Manager at Transact.
Transact has a dedicated marketing team that assists new and existing clients with our student facing products such as Transact Mobile Ordering, Full-Service Payment Plan, and Mobile Credential. Transact continues to recognize the importance of supporting and inspiring their schools through best-in-class marketing services and campaigns.
“We serve as an extension of their campus’ marketing team, providing them with best practices, tips, guidance, templates, and anything else they need along the way to ensure they are ready for their launch,” Ryan said.
Institutions that work with the engagement marketing team often see twice as much adoption and usage of Transact products, and services on their campuses. If you are a current Transact client, feel free to contact the engagement marketing team anytime.
Revolutionizing Higher Education: Transact's Unparalleled Success with Mobile ID Technology
Always focused on ingenuity and growth, Transact, an award-winning pioneer in innovative mobile credential and payment solutions, has signed more than 120 Mobile Credential clients to date. Since Mobile Credential launched, students have completed more than 195 million contactless mobile wallet transactions, launched 63 campuses in Australia, Canada, and the United States, making Transact the leading provider in mobile credential technology in the higher education industry.
“At Transact, we listen to our clients. Understanding and responding to their needs is a critical part of our suite of products and our success. We partner with our clients to provide an unbeatable campus experience while building a smart, future-oriented, mobile-centric strategy that is at the core of our mission,” says Rasheed Behrooznia.
Transact continues its mission to develop innovative solutions and partner with clients such as PSU to create successful launches so they can meet and exceed their goals. Since its launch, 30% of students are using the mobile id+ card, and the numbers are growing daily.
“Our students love the simplicity and convenience of always having their mobile id+ card on hand, since they typically have their phone with them. With the start of New Student Orientation in May and throughout the summer, we anticipate that first-year students will take advantage of this new technology,” Espy said.
If you’d like to streamline campus operations and improve student experience with Mobile Credential, click here to request a demo and learn more.
Penn State’s recent mobile id+ card launch in January was record-setting, having provisioned 14% of students on day one across 24 campuses. The mobile id+ card allows students, faculty, and staff to use their iPhone, Apple Watch or Android phone to access campus buildings, securely make purchases with a meal plan or LionCash and so much more. Transact’s NFC enabled mobile credential is a safe and secure solution that enables contactless, tap-to-pay transaction technology.
Penn State’s success was the culmination of a multi-channel awareness campaign that ranged from emails, digital screen advertisements, videos, variety of social posts, retractable banners, table tents, campus app push notifications, and messaging on bathroom stalls in restrooms all over campus. Penn State student influencers, and an Apple Watch giveaway were also included in the mix.
The mobile id+ card marketing campaign was orchestrated by Transact’s engagement marketing team who collaborated closely with Penn State’s Auxiliary and Business Services, Director of Marketing and Communications, Diane Espy.
“Diane and the entire Auxiliary and Business Services marketing team were amazing to work with throughout the duration of the project. They were open to my feedback, and flexible with the marketing milestones prior to Penn State’s launch,” said Ben Ryan, Marketing Manager at Transact.
Transact has a dedicated marketing team that assists new and existing clients with our student facing products such as Transact Mobile Ordering, Full-Service Payment Plan, and Mobile Credential. Transact continues to recognize the importance of supporting and inspiring their schools through best-in-class marketing services and campaigns.
“We serve as an extension of their campus’ marketing team, providing them with best practices, tips, guidance, templates, and anything else they need along the way to ensure they are ready for their launch,” Ryan said.
Institutions that work with the engagement marketing team often see twice as much adoption and usage of Transact products, and services on their campuses. If you are a current Transact client, feel free to contact the engagement marketing team anytime.
Revolutionizing Higher Education: Transact's Unparalleled Success with Mobile ID Technology
Always focused on ingenuity and growth, Transact, an award-winning pioneer in innovative mobile credential and payment solutions, has signed more than 120 Mobile Credential clients to date. Since Mobile Credential launched, students have completed more than 195 million contactless mobile wallet transactions, launched 63 campuses in Australia, Canada, and the United States, making Transact the leading provider in mobile credential technology in the higher education industry.
“At Transact, we listen to our clients. Understanding and responding to their needs is a critical part of our suite of products and our success. We partner with our clients to provide an unbeatable campus experience while building a smart, future-oriented, mobile-centric strategy that is at the core of our mission,” says Rasheed Behrooznia.
Transact continues its mission to develop innovative solutions and partner with clients such as PSU to create successful launches so they can meet and exceed their goals. Since its launch, 30% of students are using the mobile id+ card, and the numbers are growing daily.
“Our students love the simplicity and convenience of always having their mobile id+ card on hand, since they typically have their phone with them. With the start of New Student Orientation in May and throughout the summer, we anticipate that first-year students will take advantage of this new technology,” Espy said.
If you’d like to streamline campus operations and improve student experience with Mobile Credential, click here to request a demo and learn more.